Property transactions frequently involve:
- Significant sums of money;
- Legally important documents;
- Strict deadlines;
- Complex terminology;
- Major changes in living arrangements;
- The risk of losing a home;
- Disclosure of personal and financial information;
- Negotiations between parties with different interests; and
- Decisions with long-term consequences.
A person may be selling a family home following bereavement, looking for accommodation after a relationship breakdown or struggling to manage rent following the loss of employment.
These circumstances can make customers more susceptible to:
- Confusion;
- Anxiety;
- Pressure;
- Misunderstanding;
- Missed deadlines;
- Financial loss;
- Fraud or exploitation;
- Unsuitable decisions; or
- Disengagement from the transaction.
Property professionals’ responsibilities
Employees should provide services in a manner that is:
- Honest;
- Fair;
- Accessible;
- Respectful;
- Non-discriminatory;
- Appropriate to the customer’s communication needs; and
- Consistent with company policies and legal obligations.
Supporting a vulnerable customer does not mean making decisions for them. It means removing unnecessary barriers and giving them a fair opportunity to understand the process and make their own informed decisions.