Many landlords ponder on how to rent a property in 2021 due to the COVID-19 lockdown, many estate agencies are now resorting to online viewings. This means that estate agents can send a pre-recorded video of the property.
This shows a 360-degree view of a video through Zoom, Facetime or other videotelephony software. So that potential renters can interact and ask questions.
These innovative ways of marketing a property have been beneficial during the pandemic. But, realistically, would anyone buy or rent a property that they have never seen in person?
In some cases, estate agencies will allow potential renters to view the property in person. However, this will only occur after carrying out several online viewings and if they are genuinely interested in the property.
What if, after a couple of online viewings, the renter finally sees the property face-to-face, and it’s nothing like it was on camera?
What if the estate agent failed to mention crucial aspects of the property, such as noise problems and the type of neighbourhood? These aspects can’t really be covered in a video form.
Whether you’re a landlord or renter, knowing an estate agent’s reputation can help you understand what to expect, how transparent they are and what level of service you’ll receive. This can all be discovered through past customer feedback in the form of online reviews.
How Can Reviews Help You?
From a renter perspective, reviews can save you precious time. Let’s say you view a property online, and you think it’s the one. You invest all your time and effort on that one property, but it turns out to be not what you expected when you personally go and view it.
And maybe, whilst you’ve spent all that time on that house or flat, your second choice, a property that could have been perfect for you, is gone.
All of this happened just because the estate agent wasn’t completely transparent with you and failed to show you some aspects of the property that would have changed your mind in the first place.
The potential tenant has wasted precious time. The estate agent couldn’t rent out the property. The landlord is unhappy with the estate agency, leaving all parties disappointed.
So, if you’re a landlord and you’ve decided to rent out your house, make sure to research different estate agencies and find what reputation they have built.
Are they well-known?
How successful are they?
What do others say about them?
For real estate agencies, it’s vital to collect and display reviews written by their past customers. For landlords, we recommend reading several online reviews from buyers, renters, and sellers.
With that information, you’ll gain a more in-depth insight into the level of service you can expect from the chosen estate agent.
This will afford you an insight into whether the agent is competent enough to manage your home.
Choosing a letting agent who has a solid online presence through online reviews will help all parties reach their desired goal.
Consumers like you and me trust reviews; we trust them as much as our family and friends. Indeed, 93% of us read past customer reviews before making a purchase.
This means that if a business doesn’t have customer reviews. It will negatively impact their conversion rate as customers will hesitate to buy from them or trust them with a service.
In an ever-growing digital world, it’s not enough to view a business ad to make a consumer buy a product or service. With so many companies out there, it’s hard to trust each one and keep a positive attitude.
At least once in our life, we’ve been disappointed with a purchase, which has negatively affected our naïve thought that every business is there to help us out.
Today, we want proof. We want social proof to make sure we make the right decision regarding spending our hard-earned money.
Thus, online reviews can play a huge factor in the consumer decision-making process. More specifically to the subject, it helps potential customers gain an immersive insight into the estate agency’s reputation and past sales.
Renters will want to make sure the estate agency of their choice will be helpful, transparent, and professional. A landlord will want to be sure they are putting their property in the right hands.
All of this can be unearthed through word of mouth or user-generated content such as reviews. So, before committing to a realtor, research what others are saying about them.
Psydro is the world’s first social review platform, revolutionising how people to review, interact and purchase.
They have created a community, a safe space for consumers to write and read authentic and verified reviews, helping them spend wisely.
Psydro has a Property & Home category to make it easier for users to find different estate agents and check their online reputation. If you would like to read genuine reviews left by past customers, look no further than Psydro.
What Can Landlords Do to Facilitate this Process?
Let’s say the estate agent has helped you, the landlord, get a tenant through a let-only service, and now it’s you who needs to keep up with rent and every other task.
Due to your lack of knowledge, you’re unable to fully satisfy the tenant, leaving him/her disappointed.
Who will the tenant complain to? Usually, an estate agency and they don’t want that.
Letting agents need to maintain a good reputation by keeping their customers happy. Thus, they will not work with a landlord who could threaten this consistent positive feedback.
Before taking a landlord on board (especially when providing a partial service), these agencies will sometimes check how competent he/she is.
Thus, completing a landlord training programme and gaining a Landlord Accreditation will help you become a more credible, professional and competent landlord. The British Landlord Association will help you achieve this goal.
How to Become an Accredited Landlord?
All the online courses the British Landlord Association provides will include a certificate after passing the exam. After doing 2 online courses you can obtain accreditation. Accreditation can be useful when interacting with estate agencies or tenants.
Also, to keep up with the changes in legislation, the course content will be updated every week, so you can be sure to learn about current regulations.
The British Landlord Association offers several courses to all its members to help them gain the proper training. The BLA membership is free; all you have to do is register. That’s it!
Becoming an accredited landlord can reassure the estate agent of your professional standards and management skills, speeding up the renting process, benefitting all parties.
This credential is essential when you’re a private landlord, or even more so.
Private landlords are legally responsible for various tasks, from marketing the property, referencing tenants, producing a tenancy agreement, handling rent and protecting tenant deposits, maintaining and repairing the property and so on.
In truth, it is a lot to deal with. So, it’s vital to learn all these aspects through a recognised organisation, such as the BLA, before becoming a private landlord.
The pandemic has affected how we rent, with most tasks and interactions now carried out online.
So, whether you’re a landlord or renter, make sure to research an estate agent’s reputation and online presence.
Have a look at what past customers say about them before committing to an estate agent. This will enable you to get an immersive insight into the type of service they provide and how transparent and trusted they are as a business.
As a landlord, if you want to quickly rent your property, whether with an estate agent’s help or without, be sure to gain the necessary qualifications first.
The British Landlord Association will provide you with the right tools to help you become an accredited, competent landlord.
A formal recognition that will turn out to be very useful in your present and future property affairs.
Author Bio: Gaia Vezzoso is the copywriter and creative content producer at Psydro. Born and raised in Milan, she moved to Brighton to study sociology.
These international and social influences have helped her bring a unique perspective to the world of marketing; an industry in which she hopes to help as many small and large businesses as possible.
Date: 12th of April 2021
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