Business cards are a tried and true method of sharing your real estate business with anybody at any gathering at any time. However, limited as we are by our own two feet, business cards are only limited to people that you can meet face-to-face. In the post-pandemic age, this is a much harder situation to find yourself in.
Business is now being done digitally more often than not. It’s convenient, it’s easy, and you can do it anywhere. It’s important to stay on top of real estate trends as a realtor. One of the best ways to do this is through digital business cards. Today, we’ll be talking about the benefits of digital business cards and how to properly make them.
Benefits of a Digital Business Card
Designing a digital business card for realtors is similar to designing a physical business card. However, being in a digital space means there are some unique things you can do that a printed business card simply can’t.
A digital business card is not limited by our physical reality. You can share it through the internet at any time with anybody. If you have social media and people are looking for a real estate agent, you could directly message them with your business card.
This is possible through social media, email, video content, or online advertising. If it’s digital, you can probably share your business card there. Not to mention, it’s basically infinite. There are no physical amount of cards you are limited by. You can send as much as you like.
Freedom of Design
You can get quite creative with your business card online. Where a printed card is limited by the specific dimensions of a piece of paper, the digital version has no such limitations. You can add moving elements, links, and even interactive drop-down menus. Of course, it’s easy to make all that functionality seamless with a printable design.
Digital means there’s no need to bring out the printers. No more handing out business cards that eventually end up in someone’s file cabinet. It saves on resources and also lessens the waste that ends up in the environment.
Easy to Update
Typos and misinformation on cards are now a thing of the past. If you handed out a business card with an error, there was no getting it back. Worse, people may not even be able to contact you if a phone number or email address is wrong.
Digital cards are easily changeable, meaning if an error is spotted, it takes seconds to fix it. Not only that, you can resend the card to everyone you’ve sent the erroneous card to. It’s also handy for just updating the information of your business if you changed numbers or addresses.
How To Make a Digital Business Card
There are crucial steps you need to follow to create the perfect business card.
Choose a Program
There are several programs one could use to create a digital business card. There are template creators such as Haystack, Canva, or Inigo that offer an easy drag and drop way to create business cards. These are efficient and very easy to use after a few short tutorials.
Alternatively, you could hire a graphic designer and simply watch over their process. Even with a graphic designer doing the brunt of the work, however, you should still tell them about the next few steps.
Include The Essential Information
From here, create a basic layout of all the important information you need. These would be:
- Agent’s Full Name
- Business Full Name
- Contact Numbers
- Email Addresses
- Business Address
- Clear Picture of Agent
- Position at Company
While that may seem like a lot, a good business card design should be able to convey all of this information in an easily digestible format. Your clients need to have all of the necessary information. Convenience is very important for a client, and any inconvenience might turn them away from doing business with you.
Start including hyperlinks wherever you can. If the medium you share your business card in supports links, this is a handy way to get people where you want them to be. Your email should directly open a message to you with a template.
The website section should obviously link to your home page. Your name or picture should lead to an About Me page on your website as well.PDF files support links, so having it in that format is handy. Of course, you should still have easily shareable photo versions of your business cards.
Finalize your Design
Once you have everything above set up, you can start getting creative. Make sure to implement pleasing colours that are harmonious with your business’ aesthetic. Finalize the layout to be sleek and eye-catching. A well-designed digital card is a key to a good first impression. Nobody wants to click on a plain white card with black text, so make sure to have an interesting visual design.
Once you follow all the steps above, you can start sharing your cards on all digital platforms. Facebook and Twitter only allow photos or gifs, so your card won’t have any interactivity. That being said, you can still include all relevant links present in the card on the post itself.
The digital business card is so they can have an easy guide for all your essential information. Emails allow for interactive files such as PDFs, so make sure to use that platform as well. Digital business cards are a great way to keep your business trendy and efficient, so there’s no better time to make one than now.
Author: Kat Sarmiento
Date: 27th of January 2022
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